This new article by Jennie McLean of Alpharmaxim, a specialist medical communications agency, addresses some of the burning questions raised when discussing plain language summaries. Discussing the how, what, when, where and why, Jennie advocates for plain language summaries to help disseminate the story to all relevant parties, not just specialist HCPs.
The most effective medical communication campaigns are tailored to challenge specific stakeholder beliefs and behaviours; balancing science and strategy transforms data into a compelling, evidence-led, patient-centric story.
Jenny also provides top tips to improve the awareness and accessibility of plain language summaries as well as how they should be written.
Read the article in full here.