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Standalone, citable summaries published in the Future Science Group journals written to be understood by a lay audience

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Jul 11 2022

Opinion: Why plain language summaries should be the norm rather than a novelty

This new article by Jennie McLean of Alpharmaxim, a specialist medical communications agency, addresses some of the burning questions raised when discussing plain language summaries. Discussing the how, what, when, where and why, Jennie advocates for plain language summaries to help disseminate the story to all relevant parties, not just specialist HCPs.

The most effective medical communication campaigns are tailored to challenge specific stakeholder beliefs and behaviours; balancing science and strategy transforms data into a compelling, evidence-led, patient-centric story.

Jenny also provides top tips to improve the awareness and accessibility of plain language summaries as well as how they should be written.

Read the article in full here.

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Written by Joanne Walker · Categorized: PLSP Blog · Tagged: plain language summaries, plain language summary

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